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For decision makers

For decision makers

The FLOW project dedicated particular attention to decision makers and politicians as they are the ones taking the strategic decision to integrate a measure into the local policy.

FLOW developed a support package for key decision makers that helped them argue effectively that walking and cycling can reduce congestion. The support package consisted of a targeted set of educational materials to present results of the FLOW project in the light of the barriers and drivers identified through a survey involving 160 key decision makers:

  • Congestion Quick Facts for Decision Makers that present a collection of short and to-the-point facts to provide decision makers with powerful arguments for investing in cycling and walking measures as a means to reduce congestion and thus enhance quality of life in their cities. This publication is currently available in 11 languages. 
  • Microscopic models presented in a visual (video) form for a lay audience to allow decision makers to visualise transport modelling that includes cycling and walking. The video is available on the FLOW YouTube channel. 

The FLOW project focused on decision-makers at all levels: local, regional, national and international level as well as institutional stakeholders. The project partners are well connected to local Chambers of Commerce, Covenant of European Mayors network, cities from the Walk 21 Charter signatories group, the Polis Network and the Eurocities Mobility Forum, the FEHRL network, National ministries, ECF national Cycling Officers network, EU Directorates General and the EU Parliament, the OECD, UN Habitat, UITP.

For cities

FLOW supported systematic knowledge transfer with a group of Exchange and Follower cities in assessing the effectiveness of walking and cycling measures to address urban congestion.

For decision makers

The FLOW project dedicated particular attention to decision makers and politicians as they are the ones taking the strategic decision to integrate a measure into the local policy.
For businesses

Private sectors has, in its field of competences, a key role to play in reducing congestion and promoting walking and cycling in cities. The tools they propose may not be known by the end users.